- effective
- effective ef‧fec‧tive [ɪˈfektɪv] adjective1. working well and producing the result or effect that was wanted or intended:
• The company mounted a very effective publicity campaign.
• The 7% increase in sales shows that the company has become more effective in marketing its services.
— see also cost-effective2. [not before a noun] if a law, agreement, or system becomes effective, it officially starts:effective from• The new rates are effective from 22 February.
3. [only before a noun] real, although not obvious or officially recognized:• Following the takeover, they now have effective control of the German computer market.
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effective UK US /ɪˈfektɪv/ adjective► successful in achieving the result that you want: »You need a workable, effective strategy for developing your business.
»Personal charisma alone does not make someone an effective leader.
»The consumer council must have clear duties and strong powers if it is to be effective.
► having started to operate or be used: »The new Investment Management Agreements became effective on 1st November.
»He announced his resignation, effective immediately.
► [before noun] used to describe what is actually true, although it may not be intended or stated: »The remainder of the stock is owned by a consortium of banks which are in effective control of the hotel.
Financial and business terms. 2012.